Blizzard knew exactly what they were doing during this moment, and it was very effective : wow
Fel Fashion | A World of Warcraft Transmog Blog
The Darkest of Terrors, Which Should Never Be Set Free"
The ultimate guide to Warcraft lore in print
Two rogue dude: Zhu-shi and Dylan Twitterren: "My headcanon for him having white hair/fur now is due to the breaking of The Helm of Damnation. There is no wait you could tell