Play the Field - Patagonia, an outdoor's brand crushed their goals last Black Friday by going against the norm. Patagonia decided to give 100% of their Black Friday earnings to environmental causes.
![Black Friday alternatives in fashion as retailers give profits to charity | Black Friday | The Guardian Black Friday alternatives in fashion as retailers give profits to charity | Black Friday | The Guardian](https://i.guim.co.uk/img/media/213ab622a824b9a9de297ee44557153367a7e5cc/0_18_1400_840/master/1400.jpg?width=1200&quality=85&auto=format&fit=max&s=6b0c84ffb23d6723d1d4890faaca9980)
Black Friday alternatives in fashion as retailers give profits to charity | Black Friday | The Guardian
![Patagonia on Twitter: "Instead of shopping this #BlackFriday, come celebrate the stuff you already own: http://t.co/gYkCzZ7vqh #WornWear http://t.co/Z4ri2UcMKn" / Twitter Patagonia on Twitter: "Instead of shopping this #BlackFriday, come celebrate the stuff you already own: http://t.co/gYkCzZ7vqh #WornWear http://t.co/Z4ri2UcMKn" / Twitter](https://pbs.twimg.com/media/BaBLyc0CUAAGFWh.jpg)