Dynamic marketing capabilities view on creating market change | Emerald Insight
How can Customer Analytics Capabilities Influence Organizational Performance? A moderated mediation analysis
How can Customer Analytics Capabilities Influence Organizational Performance? A moderated mediation analysis
PDF) Marketing capability, marketing strategy implementation and performance in small firms
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Leading digital transformation through an Agile Marketing Capability: the case of Spotahome | SpringerLink
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Adaptive marketing capability and product innovations: the role of market ambidexterity and transformational leadership (evidence from Pakistani manufacturing industry) | Emerald Insight
Sustainability | Free Full-Text | Enterprise Adaptive Marketing Capabilities and Sustainable Innovation Performance: An Opportunity–Resource Integration Perspective | HTML
Sustainability | Free Full-Text | Enterprise Adaptive Marketing Capabilities and Sustainable Innovation Performance: An Opportunity–Resource Integration Perspective | HTML
PDF) Impact of marketing capabilities on competitive advantage and business performance: research propositions
Marketing capabilities | The Role of Marketing Capabilities in Firm's Suc...
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Closing the Marketing Capabilities Gap - George S. Day
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Radical Product Innovation Capability: Literature Review, Synthesis, and Illustrative Research Propositions - Slater - 2014 - Journal of Product Innovation Management - Wiley Online Library
Administrative Sciences | Free Full-Text | Firm Performance among Internationalized SMEs: The Interplay of Market Orientation, Marketing Capability and Digitalization | HTML
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Sustainability | Free Full-Text | Research Challenges in Digital Marketing: Sustainability | HTML
Closing the Marketing Capabilities Gap - George S. Day
Quo Vadis, Dynamic Capabilities? A Content-Analytic Review of the Current State of Knowledge and Recommendations for Future Research | Academy of Management Annals
PDF) A Review of Literature on the Gaps Model on Service Quality: A 3-Decades Period: 1985–2013
Full article: Exploring the Role of Product Development Capability for Transforming Marketing Intelligence into Firm Performance
Adaptive marketing capability and product innovations: the role of market ambidexterity and transformational leadership (evidence from Pakistani manufacturing industry) | Emerald Insight
