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Athens, Greece - January 4, 2019: Display of a Zara store at night with people around in Athens, Greece Stock Photo - Alamy
![Zara's intelligent use of search data is transforming it's online store and putting the customer back at the centre | by Borja Santaolalla | empathy.co | Medium Zara's intelligent use of search data is transforming it's online store and putting the customer back at the centre | by Borja Santaolalla | empathy.co | Medium](https://miro.medium.com/max/4564/1*i0YSTaGrtz940Fz5i1Px1g.png)
Zara's intelligent use of search data is transforming it's online store and putting the customer back at the centre | by Borja Santaolalla | empathy.co | Medium
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